The new human-grade supplements seek to promote relaxation and skin and coat health.

The company has also introduced a new gut health-focused supplement.

CULT Food Science will integrate the company’s Noochies! brand into its cell-based pet food portfolio as Because Animals refocuses on scientific innovation.

Trueleaf Petcare has regained ownership of the hemp-focused pet supplement brand.

Four major pet nutrition trends seen on the show floor and in the New Product Showcase.

The company also showcased its expanded line of toppers and variety packs.

Details on her journey from veterinarian and pet acupuncturist to holistic supplement brand owner in less than a decade.

The brand will offer the delivery option to consumers based in Austin.

Investors include Leap Venture Studio, Mars Petcare, R/GA Ventures and others.

Tim McGee will lead Austin and Kat’s sales and education teams.