PALMETTO, FLA. — Encompass Pet Group, owner of distributor Choice Pet Products, pet retail chain Dog Perfect and pet product brand Snuggle Puppy, announced July 19 it has appointed a new chief executive officer. Troy Shay has joined the business to “lead Encompass Pet Group to new heights,” according to the company.

“I’m thrilled to welcome Troy Shay as the new CEO of Encompass Pet Group,” said Rob Emery, founder of Encompass Pet Group. “Troy’s proven history of transforming companies and driving substantial growth makes him the ideal choice to lead our organization. With his strategic vision and extensive experience, I am confident he will lead Encompass Pet Group to new levels of success in the pet industry.”

Emery will transition to the role of chairman at Encompass, where he will remain involved with the company’s innovation and partnership strategies.

Shay most recently served as chief growth officer at Weber Inc., where he helped lead the redefinition of its commercial abilities and achieve notable growth. Prior to Weber, he held various leadership roles at Newell Brands, Moen Incorporated and Jarden Corporation.

According to Encompass, Shay’s experience in growth acceleration, innovation, consumer behavior and establishing strategic partnerships makes him a “visionary leader” for the pet industry group.

“I am honored to join Encompass Pet Group as CEO and lead this exceptional organization,” Shay said. “The pet industry is experiencing tremendous growth, and Encompass Pet Group is well-positioned to capitalize on the increasing demand for high-quality pet products and services. I look forward to working with the talented team at Encompass Pet Group to drive innovation, enhance customer experiences, and create long-term value for all stakeholders.”

The announcement came shortly after Encompass named Ted Gilvar to chief marketing officer in May, following the appointment of Sean Muniz to chief operations officer in March.

Shay graduated from the University of Illinois with a bachelor’s degree in business administration and marketing. He went on to receive a Master of Business Administration from the Stephen M. Ross School of Business at the University of Michigan.

Read more about personnel changes throughout the industry.