LONDON — Natural pet food brand Scrumbles received a £6 million ($7.2 million USD) investment from growth capital investors BGF. The brand will use the investment to expand its senior team and to support its growth in omni-channel.
Based in London, Scrumbles was founded in 2018 by husband-and-wife duo Jack Walker and Aneisha Soobroyen, chief executive officer. The couple was prompted to create Scrumbles after their pets experienced digestive health issues. Walker and Soobroyen leveraged their extensive FMGC experience to establish the brand.
Scrumbles offers tailored-made food for cats and dogs in a range of high-quality, natural recipes. Products include dry and wet formulas, treats and functional diets made with probiotics to support gut and digestive health. The brand’s formulas are available at major UK retailers, including Tesco, Waitrose, Sainsburys, Pets at Home and others. Scrumbles also operates a direct-to-consumer (DTC) channel and has a strong online sales presence.
As well as supporting pets through its formulations, Scrumbles also seeks to support the environment. The brand achieved B Corp certification in 2018 and received recertification this year for its continued practices toward accountability and transparency.
BGF’s investment was led by an all-female investor team: Daina Spedding, Isabella Fox and Daria Polunina. According to BGF, Scrumbles has experienced significant growth, with its revenue tripling since launch.
“BGF is thrilled to be backing Scrumbles, an exciting business with an ambitious growth strategy,” said Spedding said. “Pet nutrition is a resilient and growing market and Scrumbles is well positioned to serve the increasing demand for healthier, natural food for pets. We look forward to supporting Aneisha and Jack as they continue to expand the business and build on their significant success to date.”
Scrumbles will use BGF’s investment to hire a new finance director and increase its marketing to support expansion throughout all of its sales channels. As part of the investment, Mike Brehme, founder of Clipper Tea, will join the board as non-executive chair, and Polunina will join Scrumbles’ board as non-executive director.
“We are delighted to have the support of BGF, an experienced growth investor, as we embark on the next stage of our journey,” Soobroyen said. “Pet parents today are more conscious than ever about the health of their cats and dogs and recognize the important role nutrition plays in their wellbeing. We are excited to work with BGF to bring the Scrumbles offering to more customers and support more pets’ digestive health.”
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