FRANKLIN, TENN. — Mars Petcare’s brand IAMS™ announced a partnership with Kinship’s Whistle™ Health, a smart pet-health monitoring brand, to promote overall dog health. Through the partnership, consumers will be able to keep tabs on their pets’ health.
By leveraging Whistle Health’s smart devices, pet parents can learn more about their dog’s behaviors and select an IAMS dog food formula based specifically for their individual needs. The devices use data-driven insights based on dog behaviors.
“The partnership between IAMS dog food and Whistle is an incredible example of marrying leading technology with tailored nutrition to support the health of our pets,” said Jean-Paul Jansen, vice president of marketing for Mars Petcare North America. “We know that pet parents want the best for their dogs, and we're making it easier for them to track their dog's habits with the Whistle smart device to help choose the best IAMS nutritional solution to support their dog's holistic health.”
Whistle’s devices use artificial intelligence (AI) to track key health metrics, including activity level, eating/drinking times and scratching/licking habits, which can help detect potential health issues, monitor chronic health conditions and help pet parents choose formulas specific to their pet’s needs. The device can be used to ensure that a dog maintains a healthy weight, consumes the correct amount of calories, and more.
“Whistle Health is the first product of its kind to help pet parents understand their dog's behaviors and needs based on data,” said Kate Balingit, general manager of Whistle.
“Whistle's ground-breaking AI was built by marrying an unprecedented amount of time series data with clinical insights, to create an entirely new way of understanding your dog's health every single day,” Balingit added. “By pairing our technology with the IAMS brand's nutritional solutions, we're able to create an even better experience for pet parents who want to provide personalized care for their dog.”
To track their pets’ health, Whistle offers consumers three smart collar devices: Health, Health & GPS, and Health & GPS+.
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