BANGKOK — Nestlé announced the opening of its new state-of-the-art Purina Petcare factory located in Rayong, Thailand, of which the company invested 5 billion bhat (about $144 million USD). The new facility will produce wet pet food for the local Thailand market, as well as various international markets.
An increase in consumer demand for premium pet food in Thailand led Nestlé to construct the new facility, which is expected to increase Purina’s production capacity, as well as increase Nestlé’s presence in Thailand’s pet food market.
“Thailand offers easy access to high-quality raw materials and is logistically convenient to supply products across Asia, Oceania and Africa, especially the ASEAN region, which is an emerging market with tremendous potential for our pet care business,” said Victor Seah, chairman and chief executive officer of Nestlé Indochina. “With an investment of five billion baht, the new Purina factory reinforces Nestlé’s long-term commitment to doing business in Thailand while creating quality job opportunities for the local community. This investment clearly reflects our purpose in helping people and their pets live healthier lives.”
The 1,010,430-square-foot facility will produce wet, single-serve cat food products under Purina’s Purina One®, Pro Plan®, Felix® and Fancy Feast® brands. The facility will also export products throughout the Asia, Oceania and Africa regions.
“The new Nestlé Purina PetCare factory will be the foundation for our wet cat single-serve food product line, both for the Thai market and across key markets in AOA including Japan, Australia, and New Zealand,” said Jean Grunenwald, chief executive officer of Nestlé Purina PetCare Asia, Oceania and Africa.
“The first country we are focusing on for exports is Japan, a major market very well known for its high standards and requirements for the best product quality,” Grunenwald added. “Complying with exacting Japanese regulations and meeting the expectations of demanding Japanese consumers demonstrate the high quality of the products we make at the new Nestlé Purina PetCare factory. Exports to ASEAN and other key markets will quickly follow throughout the rest of the year.”
Purina’s new facility boasts environmentally friendly operations in line with Nestlé’s sustainability goals.
“With the latest state-of-the-art equipment in the new 93,872-square-meter [1,010,430-square-foot] Nestlé Purina PetCare factory, we continue to strive toward our sustainability commitments for a healthier planet for pets and people, including making all of our packaging recyclable or reusable by 2025, the latest automation technologies to decarbonize our operations, and efficient energy savings,” said Giuseppe Pasqualini, regional business head of Nestlé Purina PetCare ASEAN.
“Advanced technology at the new Purina factory includes a fully automated system that features a high-speed filling line with products handled by robots, automated guided vehicle (AGV) material handling, and high-speed robot multi packers that can each finish more than 720 packs per minute,” he added.
The facility joins Purina’s existing pet food facilities in the Amata Industrial Estate. The original Purina Petcare factory opened in Thailand in 2010 and currently produces dry dog and cat food.
“Cat lovers can rest assured with the advanced technologies in the new Nestlé Purina PetCare factory, backed by our comprehensive R&D efforts to develop high-quality products their cats will love,” Pasqualini said. “We use natural ingredients, conduct in-depth studies to understand the nutritional needs of cats, and have the strictest quality control processes that meet stringent international standards, so consumers can trust that our products will offer healthy nutrition, taste, and enjoyment for pets.”
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