The service allows product packaging to be adjusted digitally for social media and streaming platforms. 

Pitmasters Myron Mixon and Rodney Scott are the faces of the campaign.

Pet food companies are adjusting their marketing strategies to better communicate with today’s younger pet parents.

Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. 

Leaders from Central Garden & Pet, JoJo Modern Pets and Zoetis have joined the association’s board.  

The hour-long webinars will provide practical advice on how to communicate with pet owners about nutrition.

Jeff Hamilton, currently business head of Purina PetCare, Europe, will take on the role on July 1. 

Nestlé’s PetCare segment experienced decreases in organic growth, though market share continues to rise.

As part of the collaboration, Purina PRO PLAN will serve as the official pet nutrition partner of the ATP Tour.

The event will feature presentations from 20 global thought leaders exploring the future of pet nutrition and veterinary care.