Nestlé creates AI, digital-twin content platform 06.17.2025 By Nicole Kerwin The service allows product packaging to be adjusted digitally for social media and streaming platforms. Read More
Beggin’ launches BBQ showdown to select newest treat flavor 06.10.2025 By Sofia Muller Pitmasters Myron Mixon and Rodney Scott are the faces of the campaign.Read More
Marketing to modern pet parents 05.16.2025 By Kelly Kanaras Pet food companies are adjusting their marketing strategies to better communicate with today’s younger pet parents.Read More
Purina introduces Skin Care supplement 05.15.2025 By Nicole Kerwin Purina Pro Plan Veterinary Supplements Skin Care is formulated to help support the skin barrier. Read More
APPA names new board members 05.06.2025 By Nicole Kerwin Leaders from Central Garden & Pet, JoJo Modern Pets and Zoetis have joined the association’s board. Read More
Purina Institute hosts 4-part webinar series 05.02.2025 By Kimberlie Clyma The hour-long webinars will provide practical advice on how to communicate with pet owners about nutrition.Read More
Nestlé appoints new regional CEO 04.29.2025 By Sofia Muller Jeff Hamilton, currently business head of Purina PetCare, Europe, will take on the role on July 1. Read More
Q1 2025 brings slow growth for Purina 04.28.2025 By Nicole Kerwin Nestlé’s PetCare segment experienced decreases in organic growth, though market share continues to rise.Read More
Purina partners with ATP Tour 04.21.2025 By Nicole Kerwin As part of the collaboration, Purina PRO PLAN will serve as the official pet nutrition partner of the ATP Tour.Read More
Registration now open for Purina Institute Global Summit 2025 04.02.2025 By Sofia Muller The event will feature presentations from 20 global thought leaders exploring the future of pet nutrition and veterinary care.Read More