The pet care segment continues to be one of Nestlé’s strongest businesses.

The company will invest $1.3 billion over the next five years to support this effort.

These allergen-reducing cat foods are now available in weight management, indoor cat, sensitive skin and stomach, and age-specific options.

The company announced a $160 million investment.

They are also more likely to associate personalization with higher quality, and to purchase pet food online.

The company has complemented its classic wet dog food line with new hypoallergenic and puppy-appropriate formulas.