As part of the collaboration, Purina PRO PLAN will serve as the official pet nutrition partner of the ATP Tour.

To ramp up the brand’s low single-digit growth, Nestlé plans to unleash more innovations focused on premium and science-based offerings.

The company is advancing efforts to achieve its commitment to source 20% of key ingredients from farmers adopting regenerative agriculture practices by 2025.

Despite low, single-digit growth, the pet care giant continues to lead Nestlé’s business. 

Friexe will be taking over the position from Ulf Mark Schnieder, who is leaving the company.

The pet business achieved mid single-digit growth for the first six months. 

The company will expand capacity for both dry and wet pet foods.

The company has invested in the Ocean 14 Capital Fund I to support responsible marine sourcing and ocean preservation.

The complete Pro Plan Veterinary Diets range will be available on the e-commerce platform alongside its therapeutic treats and supplements. 

Parent company Nestlé shared plans for more than 100 new product launches over the year.