QUEENSLAND, AUSTRALIA — Real Pet Food (RPF) has acquired Australian startup People for Pets, owner of the Nectar of the Dogs supplement brand. According to RPF, the company will invest alongside People for Pets’ Founder and Shareholder Gabriel Perera.
The acquisition expands upon Australia-based RPF’s brand portfolio, which currently includes Billy + Margot, Ivory Coat Companion Goods, Doctor B’s BARF, Trilogy, Farmers Market, Natures Goodness, Nature’s Gift, Fussy Cat and V.I.P Petfoods.
“The partnership fits squarely within RPF’s strategic objectives and our future growth ambitions in Australia and key global markets,” said David Grant, chief executive officer of RPF.
Founded in 2020, People for Pets recently launched Australia’s first plant-based, “medicinal” water treats: Nectar of the Dogs. Nectar of the Dogs offers human-grade supplement powders which can be added to a dog’s water or food to target specific health and wellness concerns in dogs. The brand offers five varieties: Immune + Wellness, Calm + Relax, Joint + Longevity, Skin + Coat, and Gut-Brain + Digestion.
“This is an exciting partnership for People for Pets because we can combine the entrepreneurial style and natural animal health expertise that has made us successful to date, with RPF’s experience, resources, capabilities and international reach as a values-led, Australian global pet care leader,” Perera said.
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