GREENFIELD, IND. — Elanco Animal Health announced the appointment of Rajeev “Bobby” Modi to executive vice president of US Pet Health and Global Digital Transformation on Feb. 22. Modi will officially join the global company on March 14, and will also serve on the company’s executive committee.

Prior to Elanco, Modi recently acted as vice president and general manger for Enhancers and Components at Conagra Brands, in which he aided in the company’s growth. Modi has 20 years of experience serving Procter & Gamble and The J.M. Smucker Company, in which he led the company’s pet sector through marketing, e-commerce and innovation.

“Elanco is a company that is building and becoming a global animal health leader, delivering on our commitments and continuously strengthening our value proposition,” said Jeff Simmons, president and chief executive officer, Elanco. “Bobby’s proven track record of accelerating and expanding growth of existing portfolios and knowledge of our customers and pet owners make him ideally suited to lead the US Pet Health business capitalizing on this attractive, growing market.”

With experience in pet care, consumer goods, digital and e-commerce, Modi will oversee Elanco’s veterinary sales, retail and e-commerce teams, and the marketing and operations of the company’s Pet Health sector. He will also work closely with the company’s R&D and marketing teams to prepare several future launches for the company, many of which are planned for 2022.

“Watching Elanco over the years, I have been inspired by the company’s deep, purpose-driven culture and energized by the robust pet health portfolio addressing some of pet’s greatest challenges,” Modi said. “I’m excited to join a passionate and proven team, with capable leaders, all unified behind a strong purpose. Together, we can build on unlocking a tremendous amount of good for pets, people, the planet, and ultimately the Elanco enterprise.”

Read more about personnel changes throughout the industry.