PITTSBURGH — Bully Max announced Aug. 31 it has launched Pro Series dog food, a 100% all-natural meat formulation designed specifically for performance dogs to support optimal nutrition, improve physical fitness and recover energy levels.

The diet is formulated to be “calorie-dense,” featuring 31% protein and 25% fat at 600 calories per cup. The diets are formulated with 19 essential vitamins and minerals, as well as flaxseed to support cardiovascular health. The diet is appropriate for all breeds and life stages, including puppies that are at least 7 weeks old, and pregnant or nursing dogs.

The No. 1 ingredient is chicken, and the diet is free from soy, corn, wheat or artificial flavors.

"Our brand-new Bully Max Pro Series dog food packs a serious performance punch,” said Matthew Kinneman, chief executive officer and founder of Bully Max. “Filled with only the most wholesome ingredients, more nutrients and 600 calories per cup, this food was created for dogs who live active lifestyles and pups who need support with healthy weight gain and growth.”

The Pro Series also includes a Muscle Gain Supplement in powder form, offering 70% protein per serving. The supplement is made with 100% human-grade ingredients and is intended to enhance muscle growth, strength and endurance, as well as general health and immunity in dogs, according to the company.

Read more about new pet food and treat products.