AMERSFOORT, THE NETHERLANDS — Betty McPhee has joined IQI Trusted Petfood Ingredients as vice president of sales for North America, effective July 1. She brings more than 25 years of sales, marketing and strategic business development experience to the role.
Previously, McPhee has held various roles at AGT Foods, Omega Protein and Cargill. She already has “an extensive network of contacts in the pet food industry,” according to the company.
McPhee has demonstrated the ability to deliver measurable, sustainable results, formulate and execute successful sales strategies that bolster positioning, market share and productivity. At IQI, she will be tasked with shaping strategic partnerships with customers and suppliers and supporting the continuous development of the company’s value-added stake in the pet food supply chain.
“The North American pet food market has immense growth potential and is very dynamic,” said Mark Oostendorp, chief executive officer at IQI. “To realize our ambition to be a solution provider for premium pet food products, we are pleased to have Betty on board with her more than 25 years of experience in specialty ingredients for pet food.”
In February, the company appointed Oostendorp chief executive officer to “give further shape” to the company’s strategic initiatives and continuous improvement efforts.
Read more about personnel changes throughout the industry.