NEW YORK — Better Choice Company announced Jan. 25 the appointment of Jenny Condon as executive vice president of digital sales. Condon will lead the company as it builds a direct-to-consumer platform for its portfolio of pet brands.

Most recently, Condon served as head of e-commerce and shopper marketing for Mizkan America, which owns several food brands including Ragu, Bertolli, Nanko, Holland House and others. She joined Mizkan America in the newly created role to build go-to-market structures and roadmaps for competitive marketing and sales through online grocery platforms.

Condon previously worked with Merrick pet Care where, as vice president of e-commerce, she grew the company’s online sales to $130 million in 2019, up 30% over a five-year period. She also guided in-store sales, strategic innovation, marketing, pricing and relationship development.

Jenny Condon, executive vice president of digital sales for Better Choice Company.

“Jenny will be key in building the direct-to-consumer platform as well as building the growth strategies and plans for Halo Pets through all online channels, retailers and direct,” said Scott Lerner, chief executive officer of Better Choice Company. “Her understanding of digital commerce is second to none, and I look forward to working with Jenny and our team as we continue our mission to drive Better Choice Company’s amazing products into health minded pet owners’ households everywhere.”

Condon has experience selling through third-party platforms such as Amazon, Chewy, Walmart and Instacart. She also built her own direct-to-consumer business and played a key role in the development of Lands’ End’s e-commerce platform as it shifted online from catalog call-in sales.

“We are excited to be able to continue to attract talent such as Jenny to the Better Choice Team,” added Michael Young, chairman of the Better Choice board. “We have and continue to build a world class team that will deliver value for all stake holders of better choice.”

Condon has a leadership coaching certification from the Institute for Integrative Nutrition. She earned her Master of Business Administration degree from the University of Wisconsin-Madison.

Read more about personnel changes throughout the industry.