CHICAGO – NielsenIQ has acquired Label Insight, which gives the data analysis company the advantage of covering roughly 99% of all online consumer queries across over 80% of US food, pet and personal care products.
With a market-leading database of over 200,000 product nutrients, 400,000 product ingredients, and 9 million product attributes, Label Insight’s premier product metadata platform — which spans consumer product preferences such as sustainably sourced, free from specific allergens or ingredients, keto-friendly, low sugar, and cruelty-free — enables brands and retailers to help shoppers find the products that meet their individual health, wellness, and lifestyle needs.
“Currently, 80% of consumer health and wellness preferences are not being met when searching for products online,” said Jeanne Danubio, president of NielsenIQ North America. “NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop-shop of powerful solutions for the digital future.”
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