NEW YORK — Bobby Flay and his Maine Coon cat companion, Nacho, debuted their cat food portfolio April 6, focused on providing palatable, high-quality diets for modern felines.

The new line, Made by Nacho, is the result of two years of recipe development, testing and tasting. The products were inspired by both culinary and cat experts. Bobby Flay, an American celebrity chef, worked together with Katja Lang, DVM and veterinary consultant at Made by Nacho, to design a complete-and-balanced line of tasteful and nutritious cat diets.

"While many know I am passionate about cooking, I am equally as passionate about the cats in my life," Flay said. "Made by Nacho melds those passions together, and with Nacho by my side, I am proud to share what we created. While I influence the recipes, Nacho does the hard work of creating the menu and paw-selecting every ingredient.”

Made by Nacho features wet cat food formulas, dry kibble diets and freeze-dried protein treats. The formulas include cage-free chicken, grass-fed beef and sustainably sourced salmon, balanced with pumpkin, cranberries, blueberries and kale to provide antioxidants and other essential nutrients. The formulas also include millet and oats for added fiber, as well as prebiotics and probiotics to support digestive health.

Nacho’s wet cat foods are also formulated with bone broth, offering added hydration, protein, nutrients and collagen to the diets. All dry cat food formulas include freeze-dried raw chicken inclusions.

"Dogs have led R&D at pet food companies for long enough, and I'm excited to team up with Nacho and educate the larger feline community on cat health," Lang said. "I've worked with Nacho to identify what is best for feline diets, starting with nutritional content, all the way down to flavor - because palatability is essential to a cat's food.”

Wet cat food formulas include Cage-Free Chicken Recipe Cuts in Gravy, Sustainably Caught Salmon Recipe Cuts in Gravy, and Grass-Fed Grain-Finished Beef Cuts in Gravy. Dry kibble diets include Cage-Free Chicken, Duck & Quail Recipe, Sustainably Caught Salmon, Whitefish & Pumpkin Recipe, and Grass-Fed Beef, Rabbit & Pumpkin Recipe. The 100% Pure Freeze-Dried Protein Treats are available in Chicken Breast, Wild Alaskan Salmon, Ahi Tuna, Duck Liver, and Turkey Giblets formulas.

Additionally, Flay and Nacho have established the Made by Nacho Charitable Fund through the New York Community Trust, which will provide financial grants to EveryCat Health Foundation and Best Friends Animal Society.

Made by Nacho products are available through the brand’s website,, and will appear exclusively in PetSmart stores throughout the United States starting April 19.

Read more about new pet food and treat products.