Why premium pet food brands should look to pet supplement shoppers for audience insightsBy Jon CopelandLeveraging supplement trends to inform premium product development.
Data points to trending pet food ingredients, attributesBy Jordan TylerClear opportunities for omnichannel purchasing and function-focused formulations.
Fueling functional formulations with on-trend, science-backed ingredientsBy Jordan TylerGood bacteria, superfoods, nutraceuticals, and other means to a solution-based end.
