ST. LOUIS — Whitebridge Pet Brands, LLC announced March 1 it has acquired its fifth pet food and treat industry company, Grizzly Pet Products. The company manufactures supplements for dogs, cats and horses featuring Wild Alaskan fish oils as primary ingredients, with headquarters and operations in Washington and Denmark.
Financial terms of the transaction were not disclosed.
Grizzly Pet Products was founded in 2002 by Harald Fisker and sells its dog and cat supplement products in the pet specialty retail channels in North America and across Europe. All Grizzly supplements have earned the National Animal Supplements Council (NASC) Quality Seal.
“The Grizzly business originated from the discovery that portions of wild-caught Alaskan salmon — which contain a very rich source of omega-3 fatty acids — destined for human consumption were routinely thrown away,” Fisker said. “We were one of the first companies to recognize that wild-caught fish contained higher levels of essential fatty acids than farmed fish and provided better nutrition for pets. In partnership with human-grade processing plants in Alaska, we were able to extract this healthy nutrient and develop products for dogs and cats, thereby using the entire fish.”
Whitebridge Pet Brands was founded in January 2015 through the merger of Cloud Star, a pet treat manufacturer, and Petropics, the producer of Tiki Pets dog and cat food and treat products. The company went on to acquire Dogswell, a functional jerky and dog food brand, in 2017, followed by Cardinal Pet Care, the manufacturer of Pet Botanics and Crazy Dog training treats, in 2020. Olivier Amice serves as chief executive officer of Whitebridge Pet Brands, which is backed by Frontenac, a private equity firm based in Chicago.
“At Whitebridge, we want to help people bring health and happiness to pets through better nutrition, which we believe is natural and minimally processed foods, complements, treats and supplements, formulated to the specific needs of dogs and cats,” Amice said. “We are very excited the Grizzly brand will be joining the Whitebridge portfolio. Our Better Together philosophy to our people, our partners and to our portfolio led us to Grizzly, allowing Whitebridge to enter the growing pet supplements category. The combined strength of the two organizations will benefit our customers and our entire business.”
Whitebridge Pet Brands noted there will be minimal disruption for customers and consumers as the two companies are integrated.
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