MOUNTAIN VIEW, Calif – Hill’s Pet Nutrition looks to Boomerang Commerce to help drive sales growth and market share on Amazon. Boomerang Commerce is a machine-learning technology company that provides solutions in intelligent commerce. CommerceIQ, the specific solution selected by Hill’s Pet Nutrition to help them drive growth on Amazon, is a tool used to provide end-to-end insight for brand manufacturers.
CommerceIQ leverages artificial intelligence to monitor and analyze large amounts of sales, marketing, operations and competitive data, and goes on to pinpoint opportunities and prioritize actions to boost traffic, increase conversion rates and grow market share. Hill’s plans to use the solution to manage and optimize its product catalog performance on Amazon by using automated reporting, insights and prioritized actions, which will allow the manufacturer’s e-commerce team to identify critical opportunities more easily in order to drive sales performance across Hill’s product lines.
“To best meet our consumers where they shop, Hill’s Pet Nutrition, Inc. continues to invest in our e-Commerce and Amazon business,” said Francesca Hahn, director of e-commerce at Hill’s. “As our Amazon business scales, CommerceIQ will provide us the growth automation platform to efficiently and effectively minimize revenue leakage and maximize sales opportunities on Amazon.”
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