The company has released a short documentary detailing President Mitch Felderhoff’s experiences after eating nothing but his company’s dog food for one month.
In an effort to educate consumers and truly back his brand, Mitch Felderhoff of Muenster Milling Company will eat nothing but kibble and freeze-dried dog food and treats for a month.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.