The brand’s freeze-dried raw dog food formulas are now available at select stores nationwide.

During Global Pet Expo this week, the company launched new Kibble in the Raw recipes for cats and Dehydrated Goat Milk.

The new freeze-dried, raw pet food is available in five varieties for dogs and five varieties for cats.

The product is designed to give pet parents an easier, travel-friendly option for feeding their pups a raw diet.

An investment in a new freeze-drying facility and human capital has taken this legacy pet food company to the next level.

This food safety advocate is working to ensure Instinct’s raw formulations are as safe as human food.

The investment will help the brand expand its presence in Canada and the United States.

The distributor will expand the pet food brand’s products to three more facilities, and another one in January.

Ryan James will leverage his 30-plus years of experience in the role. 

Danielle Rios will assume the role, fueling the company’s expansion in the independent pet retail channel.