The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

The new powder supplement targets bad breath, plaque and oral biofilms. 

The company’s new probiotic powder and soft chew supplements support various aspects of pet health. 

Grizzly Gut Health Supplement is specially formulated to promote normal digestive function, while providing two-in-one gut and immune system support.

The ingredient supplier expanded its fructooligosaccharide (FOS) production capacity.

Good Effing Gut is a soft chew supplement designed to support digestive and immune health in dogs.

According to Nextin Research, wet pet food purchasers are generally more concerned about palatability and are pickier than dry food shoppers.

The new Pre+Post+Probiotic Chews are formulated with the brand’s proprietary BotaniTek™ Digestive blend to provide digestive and immune health benefits.

Nextin Research shows dog parents are more likely to purchase pet food containing pre-, pro- or postbiotics.

In a clinical trial, GABA Probiotic showed significant improvements in dogs’ anxiety and aggression.