Pitmasters Myron Mixon and Rodney Scott are the faces of the campaign.

The brand is in the process of expanding its e-commerce presence of its sustainable pet food line, Challenger.

DRIZZLERS is designed to allow dogs to enjoy different flavors during mealtime, just like humans do. 

The campaign represents a significant investment for the pet food brand. 

Designed to provide felines with an elevated dining experience, the new product can be used as an appetizer, meal topper, mix-in or treat. 

The company launched its new FreeStyle Small Breed Beef & Sweet Potato and FreeStyle Limited+ Lamb recipes during Global Pet Expo.

The brand launched an ad campaign focusing on closing the “gap” between the number of treats dogs and cats are given.

The brand plans to continue its marketing campaign featuring Olympians.