The trials will determine if the cell-cultivated protein is safe for pets to consume.

The patents will allow the company to protect its technology in more than 150 countries.

Noochies! will be available online via Amazon, Target, Kroger and Walmart. 

In partnering with Pilothouse Digital, the company aims to increase consumer awareness. 

The company is exploring opportunities to expand the presence of its Noochies! brand, as well as explore private label partnerships for its proprietary ingredient range.

The new fermented palatant offers a meaty, umami flavor for cell-cultivated pet foods and treats.

According to the company, its products will represent a “world first for the pet food industry.”

CULT Food Science will integrate the company’s Noochies! brand into its cell-based pet food portfolio as Because Animals refocuses on scientific innovation.

Joshua Errett will leverage his experience at the cultured pet food company as vice president of product development at CULT Food Science Corp.