Pet food trends embraced at Global Pet Expo 2025 04.04.2025 By Nicole Kerwin This year’s show floor was filled with an influx of cat nutrition, premium formats geared to help consumers “build” their pets’ bowls, and naturalized, minimally processed formulas. Read More
Pure Cravings launches new wet cat diets 07.06.2023 By Nicole Kerwin The formulas contain strict mercury-tested fish, a cornerstone of the brand’s founding.Read More
Pure Cravings expands wet cat food distribution 05.01.2023 By Jordan Tyler The brand has partnered with Choice Pet Products.Read More
Cutting-edge testing technology fuels new cat food brand 10.20.2022 By Jordan Tyler Safe Catch, a human seafood brand, has taken its proprietary mercury testing technology and applied it to feline nutrition.Read More
New brand brings mercury-tested cat food to market 06.24.2022 By Jordan Tyler Pure Cravings is using a proprietary method to test every catch against strict mercury limits.Read More