Danny Waite will leverage his 20-plus years of experience to support the manufacturer’s growth and innovation. 

The brand is in the process of expanding its e-commerce presence of its sustainable pet food line, Challenger.

The updated Optimeal Holistic line will feature wet and dry recipes for cats and dogs. 

During Global Pet Expo, the company unveiled its expanded Gently Cooked line and its new Epic Blend line. 

Sensitive Skin and Stomach is specifically formulated for dogs prone to skin and/or stomach sensitivities. 

The premium dog food company’s full line of products is now available on the e-commerce platform.

As part of the deal, former Petco CEO Ron Coughlin will join the dog food company’s board of directors.

The company’s premium pet foods will be available in the Pacific Northwest and Mountain regions. 

The retailer’s new 4health Shreds is kibble blended with protein-packed “shreds.” 

The brand’s full range of dog foods and treats are now available via e-commerce pet retail giant Chewy.