The university’s Center for Industrial Research and Service helped Woofables develop a strategic plan to grow its business in both pet specialty and big box channels.
Shifts in consumer mobility, the retail landscape and supply chain constraints caused by COVID-19 led to small, extra-small and private label CPG manufacturers gaining share over their larger competitors.
Many pet food companies took this year’s theme to heart, debuting pet nutrition innovations that speak to numerous evolving trends throughout the industry.