The app aims to educate, connect and offer exclusive deals to pet owners. 

Its acquisition of Tyson’s pet treat business over the summer has strengthened the company’s position in the pet treat market.

The company shared a brief update on its pet segment performance and strategy following a recent product launch and major acquisition.

The company is coming up on its three-year acquisition anniversary of the natural pet food and treat brand, which has grown significantly in the FDM channel under General Mills ownership. 

The company’s new-and-improved wet cat food offerings, BLUE Tastefuls, seek to bridge the gap between good nutrition and satiety.