NEW YORK — Better Choice Company announced it has appointed Carolina (Nina) Martinez to chief financial officer, effective Aug. 7. Martinez was serving as the company’s interim CFO.

Prior to joining Better Choice, Martinez served as interim chief financial officer for a CPG company under ONE10 Advisors, a finance and accounting consulting firm, during which time she led IPO readiness to S-1 filing. She also held leadership roles in the retail and consumer goods division at PricewaterhouseCoopers.

“I am pleased to welcome Nina to the Better Choice executive management team,” said Kent Cunningham, who was recently appointed chief executive officer of Better Choice. “Nina brings valuable restructuring and process improvement experience along with proven judgment, and I am thrilled to team up with her to lead the way to profitable growth.”

At Better Choice, Martinez will lead financial strategy and function, reporting directly to Cunningham.

“We are very pleased to have Nina take over the leadership role of CFO at Better Choice following the restructuring that the company has executed,” said Michael Young, chairman of Better Choice. “We are confident that Nina’s addition as the CFO is a pivotal step in the future growth of Better Choice.”

Martinez has a master’s degree in accounting from the University of Tampa and a bachelor’s degree in business administration from the University of Central Florida. She is also a licensed Certified Public Accountant (CPA) in Florida.

“Better Choice and its Halo brand portfolio have significant opportunities to unlock profit,” Martinez said. “Our recent restructuring positions us to achieve financial and operational stability in the near future. We are focused on our core strengths and continued margin improvement for the balance of year and into 2024. I look forward to continuing working with Kent and the leadership team in executing the company’s path to profitability.”

Read more about personnel changes throughout the industry.