Supplement shoppers present an attractive opportunity for pet food brands seeking functional formulations.

Safe Catch, a human seafood brand, has taken its proprietary mercury testing technology and applied it to feline nutrition.

The company’s new SuperBites Freeze Dried Raw Cat Treats are formulated with superfoods.

The company added an assortment of pet food products from Open Farm, Maui Nui Venison, Olympia Provisions and Cream Co. Meats to its platform.

Lord Jameson is launching three new treat flavors, expanding its Farm Stand Collection of dog treats.

The Collagen and Protein Beefy Chew Sticks are formulated with 98% collagen from US cattle.

The company’s new AMAZING GRAINS line is formulated with non-GMO whole grains to support digestive health in dogs.

The Pure & Purposeful dog supplements offer full ingredient traceability for consumers.

The expansion will aid in the company’s ability to process non-GMO soybeans.

The Irresist-A-Bowls line is available in single-serve pouches and can serve as a complete-and-balanced meal or topper.