Stella & Chewy’s, Purina, Jinx and Chewy.com have pledged donations to shelters in need in support of Giving Tuesday today and throughout the rest of the month.

Pet food and treat sales persevere to deliver growth in a decidedly hazy economic environment.

The premium dog food brand has partnered with a leading investor, Initialized Capital, to pilot a “text-to-buy” platform for mobile ordering, customer support and dynamic marketing.

The company has opted to offer its new line of functional cat treats available through Chewy only, until Jan. 1, 2021, to accommodate pandemic-related shifts in the retail landscape.

Pet owners can answer a series of questions about their dog’s health and nutrition and the company will develop a subscription-based, personalized blend of kibble based on the answers.

Jeremy Gesicki will join the company to direct e-commerce strategies as it enters its “next phases of growth.”

The company’s Kitchens 2.0 came online in late October, just one facet of a slew of upcoming capacity expansions expected to drive the company forward.

The pet industry retailers will part ways, according to BC Partners, the private equity owner of both.

The series F funding round was primarily insider-led with investments from management and board members totaling more than $11.3 million.

PlantX has partnered with Kirtana Inc. to add three pet food and treat brands to its online shopping platform.