Brent Kirn brings more than 30 years of experience to the new role.

Jacob Rogers joins the company with more than two decades of CPG sales experience.

The pet industry sales representative knows covers 36 out of the 48 contiguous United States.

Bailey Mutschelknaus has joined the company as graphic designer and Jon Adams has joined as territory manager.

Josh Patterson will leverage his extensive pet industry career and digital expertise to support Vital Essentials.

Brian Rich will support the company’s Private Brands division.

Tim McMahon brings more than 20 years of pet industry experience to the role.

The new hires will help the company support its business growth in North America.

The Boston-based pet treat company has promoted Patrick Lima and hired Allie Sparrow to expand its nationwide presence.

Ebert will now serve as the company’s chief commercial officer, overseeing all its commercial offerings.