The pet industry sales representative group expanded into Colorado, Wyoming, Utah and New Mexico.

Joel Katz has been appointed to lead sales strategy and drive growth in North America for the brand.

Luke Mullins has assumed the position to help drive Primal’s next phase of growth. 

The pet food brand is partnering with the business development company to enhance its business growth strategy.

Willie Post has been named executive director of US sales for the company.

Paul Eastman will work with key retail partners as Evanger’s Midwest territory sales director. 

Ralf Stürznickel will help the company advance its growth.

The company has hired a new CFO, VP of sales, marketing and commercialization, and director of sales.

Rick Houtepen has experience in the food, meat and pet food industries. 

Michael Bobak will work alongside his father, founder and CEO John Bobak.