The larger packages of freeze-dried recipes are ideal for multi-pet households.

The humanized treat manufacturer will debut its new Ultimate Celebration™ Cake Bites and Mini Carob Chip Cookies.

The new Earthly identity will help communicate the brand’s commitment to sustainability and responsible sourcing.

In addition to exhibiting at the tradeshow, the organization will host four events for the independent pet retail channel.

The event will feature Bert Jacobs of Life is Good® and Tyler Mathisen of CNBC as keynote speakers.

The pet business conference will take place alongside Global Pet Expo in Orlando next March.

The pet industry event will be held from March 26 to 28 in Orlando, Fla.

The 2025 educational conference will be held before Global Pet Expo, from March 24 to 26. 

The new membership opportunity is geared toward pet product suppliers.

According to data from NielsenIQ, fresh/frozen and freeze-dried formats are bucking the trend dragging down the rest of the industry.