Previous partnerships with Dunkin’ and Jif, and a new collaboration with Peeps, are all part of the brand’s focus on humanization. 

Third quarter net sales for the segment dropped 9% compared to the prior year. 

The company leverages SOLYS by Crisp to make data-driven decisions for its retail strategy. 

Colgate-Palmolive, Mars, Rhodes Pet Science and The J.M. Smucker Company were named in this year’s Brands That Matter list.

According to Smucker’s latest financials, the pet food brands continue to experience sales growth.

Net sales for the company’s pet foods division were flat for the first quarter of the 2025 fiscal year.

Meow Mix, Milk-Bone and Pup-Peroni lead the pet food segment.

The company shared its short- and long-term strategies for its new dog and cat food division.

The new Vanilla Glaze Flavor Biscuit aims to provide a more humanized treating experience.

The company released its third quarter earnings, revealing double-digit growth for Meow Mix and Milk-Bone.