ELVEN, FRANCE and HOLZMINDEN, GERMANY — On July 18, Symrise Pet Food shared a transformation of its pet nutrition ingredients to a new brand: Nuvin™. Under the new brand, Symrise Pet Food plans to expand its offerings to include egg, chicken and hydrolyzed proteins and other nutritional solutions, strengthening its pet food business and advancing sustainability.
The Nuvin brand will take over Symrise Pet Food’s Nutrios™ brand. According to Symrise Pet Food, this evolution will serve its long-term strategy of supplying pet food processors with fundamental ingredients, as well as fostering collaboration in the development of premium formulas.
The Nuvin brand will include: Ovalin™, a line of value-added egg ingredients; OvaBind™, a line of egg-based binding and emulsifying ingredients for functional diets; Pepti'One, a range of hydrolysates from single-source animal proteins; premium chicken proteins, broths and fats for use in both dry and wet formulas; and other health ingredient solutions.
“Clearly, the initial brand served us well in establishing a footing in the global marketplace,” said John Tiedeman, general manager of nutrition business line at Symrise Pet Food. “It also helped us set the tone for our authoritative position in quality, safety and sustainability. Now, Nuvin picks up where Nutrios leaves off. This reflects our determination to elevate the existing brand equity with greater innovation as we move into an intensified strategic phase of growth and vitality.”
The ingredients under the new brand will retain their individual branding.
The Nuvin brand will be supported by Symrise Pet Food’s team of researchers, developers and marketing specialists, as well as the company’s existing facilities and systems.
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