BOULDER, COLO. — Dog wellness company Lord Jameson debuted its new seasonal dog treats — Valentine’s Day Coconut Kisses — on Jan. 10. The limited-edition treats are formulated with natural ingredients.

According to Lord Jameson, the new Coconut Kisses treats serve as a way to show dogs “extra love and appreciation.” Formulated with organic ingredients, including coconut, peanut butter, dates and beets, the soft treats are hand-rolled in shredded coconut.

The treats are packaged in Valentine’s Day-themed tubes and sealed with a heart-shaped stopper.

“Valentine’s Day is all about love and we wanted to make sure dogs were celebrated the way they deserve,” said Sarah Goldberger, founder and chief executive officer of Lord Jameson. “We are thrilled to bring our delicious Coconut Kisses to market to help pet parents elevate the unique bond they share with their dog this Valentine’s Day.

“This is our third seasonal POP product following Gingerbread Cane and Pumpkin Spice Pops, and the response for all of our holiday items has been amazing,” she added. “We plan to continue to expand our seasonal collection to make sure you can find a gift for your dog for every occasion.”

Similar to Lord Jameson’s other products, the Coconut Kisses treats are free from corn, dairy, gluten, soy, GMO ingredients, and artificial colors and preservatives. The treats are available via the company’s e-commerce platform, as well as pet specialty stores, for $9.99.

Read more about new pet food and treat products.