BRENTWOOD, TENN. — Tractor Supply Company announced earlier this month that is has successfully remodeled its 500th store as part of its Project Fusion initiative. Alongside the initiative, the company is also expanding its portfolio of pet food, animal feed, apparel, tools, hardware and other product categories.
Project Fusion aims to create “a more contemporary customer experience,” the company stated. Through the initiative, Tractor Supply stores are being incrementally outfitted and retrofitted with improved layouts. The company is also implementing a digital Customer Services Hub. At select stores, Tractor Supply is adding a new Garden Center, a self-serve pet wash station, or an on-site veterinary clinic, depending on the location.
The 500th remodel was completed at its store in Thompson’s Station, Tenn. Tractor Supply held a celebration at the store on Dec. 3, which included free coffee, activity stations — one of which was a pet treat station — hayrides, raffles, a photo booth, and a live musical performance by Zach Ray.
“We have more customers shopping with us than ever before as people have embraced and adopted living Life Out Here,” said Hal Lawton, president and chief executive officer of Tractor Supply. “Project Fusion is a crucial part of our strategy to offer the products customers want in an easy-to-shop, digitally-enhanced format. Completing 500 Fusion stores is a significant achievement, and we are excited to celebrate with our team members, customers and neighbors in Thompson’s Station.”
Read more about pet retail.