BRENTWOOD, TENN. — Matthew Rubin has been named senior vice president and general manager of Petsense, a small-box pet specialty retailer operating primarily in small and mid-sized communities across 25 states. Petsense is a subsidiary of Tractor Supply Company, a rural lifestyle retailer.

Rubin assumed his new position with Petsense on Feb. 1, joining the company’s executive committee. He succeeds Steve Neibergall, vice president of Petsense, who plans to retire following Rubin’s successful transition.

Matthew Rubin, senior vice president and general manager of Petsense.
Rubin has more than 20 years of retail strategy, operations and merchandising experience. He previously served as senior vice president of business development and growth at The Michaels Companies, where he developed and led various strategic growth initiatives across the company.

Before joining Michaels, Rubin was an executive for Accenture Strategy’s North America Retail Practice, where he specialized in transformational corporate strategy, mergers and acquisitions, restructuring, multi-channel operations and retail real estate.

Earlier in his career, Rubin also served as a partner with Consolidated Venture Partners & Consolidated Marketing, and a co-founder and finance partner at OnTrend Products, a CPG design and manufacturing firm.

Rubin will report to Hal Lawton, president and chief executive officer of Tractor Supply Company.

“We are extremely pleased to welcome Matthew to Petsense,” Lawton said. “Matthew is a seasoned retail executive with a strong history of accomplishments. His skill set and extensive experience will be an immediate asset to Petsense as we look to enhance our merchandising, productivity and customer experience.

“We would like to thank Steve for all he has done for Petsense over the last six years, and we wish him the very best in his retirement,” he added.

Rubin received his bachelor’s degree in entrepreneurship and law from Babson College, and his Master of Business Administration degree from the University of Florida.

Read more about personnel changes throughout the industry.