MUSCATINE, IOWA — FibreCycle, a subsidiary of KENT Pet Group, acquired Lovitts, a Melbourne, Australia-based pet food manufacturer, on July 5.

"Our company was founded on a commitment to innovation for the customer," said Gage Kent, chief executive officer and chairman of Kent Corp. "Lovitts has a proven record, in its own right, of providing valued products to consumers. I am thrilled to welcome Lovitts to the Kent family of companies as we continue our purpose of helping a growing world do more from field to family."

Lovitts’ gamut of products includes cat litter, birdseed, pet treats and other small animal nutrition products. The company partners with retailers throughout Australia, providing them with innovative pet products.

Founded in 1927, Kent has grown from a small animal feed supplier to a multinational corporation serving the pet food, animal feed, food and beverage, ingredients and agriculture industries. FibreCycle manufactures cat litter, small animal bedding, breeding equipment and more.

"KENT has deep respect for providing quality pet products customers can trust again, and again," said Steve Gordon, President of KENT Pet Group. "With the purchase of Lovitts, we are expanding on that unwavering commitment to pets and the families who love them."

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