NEW YORK — Halo Elevate, a Better Choice Company brand, received the Graphic Design USA (GDUSA) packaging award on May 3. The award recognizes beauty, style and designs that evoke an emotional response with consumers.
GDUSA strives to celebrate effective packaging design during its annual packaging competition. Awards recognize brands that tell unique stories and connect with their consumers through design elements, driving sales growth.
Halo Elevate’s packaging features bright coloring to help the pet food brand stand out on the shelves and includes formulation information front and center to establish transparency and trust with consumers. Little Big Brands, an award-winning design and branding agency, developed the packaging.
“We created Halo Elevate to boldly deliver best-in-class nutrition to pet parents,” said Scott Lerner, chief executive officer of Better Choice Company. “When you walk into your local Petco or Pet Supplies Plus store, Halo Elevate’s recognizable purple packaging stands out on shelf and is designed to elicit the same emotional response from pet parents as a top-quality, premium human food or beverage brand.
“Halo Elevate’s simple and transparent messaging speaks directly to the top five concerns that pet parents have for their pet, and the recognition by GDUSA is just one example of the positive momentum we have as the 2022 launch of Halo Elevate kicks into high gear,” Lerner added.
Halo Elevate is the brand’s latest product line, debuting in Pet Supplies Plus stores in April. The Halo portfolio rolled out a comprehensive rebrand ahead of Global Pet Expo 2022 in March, featuring new package designs and a revamped website.
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