EASTON, PA. — On Feb. 9, Phillips Pet Food & Supplies named Jessica Farina-Morris as its vice president of marketing and merchandising. Morris will help strengthen the company’s role as a leader in the pet specialty industry.

Morris’ experience in the pet industry along with her digital experience will help Phillips provide better experiences to suppliers and customers.

“We are thrilled to have Jessica back on the Phillips’ team,” said Baline Phillips, chief executive officer, Phillips Pet Food & Supplies. “Jessica brings a wealth of knowledge of marketing strategies to Phillips, including e-commerce, from her most previous job experience. With Jessica’s knowledge and relationships in the pet industry, coupled with her e-commerce experience, she will enhance our team’s ability to help Phillips remain the leading distributor in the pet specialty channel.”

During her prior role as vice president of marketing at Phillips, Morris served as part of the leadership team. In her new role, she will integrate all marketing and merchandising strategies to maximize growth for Phillips and its suppliers. Morris will also act as a leader for the company across traditional distribution and new customer-facing channels.

“I am very excited to rejoin the organization,” Morris said. “I look forward to working with our team and vendor partners to bring innovative opportunities and quality service to our retailers.”

Read more about personnel changes throughout the industry.