DOWNERS GROVE, ILL. — Key Technology, a subsidiary of Duravant, announced earlier this month it has appointed Buffy Hagerman as marketing communications manager. Hagerman offers more than seven years of marketing experience, having most recently served as marketing communications manager for nVenia, another company owned by Duravant.
In her new role, Hagerman will be tasked with leading advertising, public relations, trade show exhibitions and other marketing initiatives to help build awareness for Key Technology’s global digital sorting, conveying and process automation solutions.
“Marketing is one important way we communicate with our customers and prospective customers – letting people know what solutions we offer, how our technology works and, ultimately, how we can improve their bottom line,” said Marco Azzaretti, director of marketing at Key Technology. “We don’t look at marketing as superficial but as the first step to helping our customers succeed. Buffy’s expertise in industrial B2B marketing, plus her background working with other Duravant brands, makes her a great fit for our team.”
Earlier in her career, Hagerman served as marketing communications manager for Hamer-Fischbein, which Duravant acquired through nVenia in 2015. She holds a bachelor’s degree from Bluefield University and a master’s degree in economics from the University of Manchester.
“Key is helping redefine food processing through intelligent automation,” Hagerman said. “With equipment that features AI-driven software, IIoT compatibility and more, Key is ahead of the curve in every way. I am excited to be part of this industry evolution. The COVID pandemic and current labor shortage means food processors are increasingly being asked to do more with fewer available workers. Our advanced VERYX® digital sorters, versatile Iso-Flo® conveyors and other solutions optimize product quality, increase yield and reduce labor requirements to improve operating efficiencies.”
Read more about personnel changes throughout the industry.