FORT COLLINS, COLO. — In a market saturated with tailor-made health and nutrition products for dogs, PetDine is answering demand for these same products for felines by adding clean-label cat supplement manufacturing capabilities.
“Nearly 38% of American households include cats and more owners than ever before are committed to providing their pets with beneficial supplements,” said Preston Munsch, chief executive officer of PetDine. “PetDine provides industry-leading, clean-label pet supplement manufacturing, which means consumers can trust our private-label client brands to deliver optimal health benefits using safe ingredients for their feline friends.”
The private label manufacturer will now transfer its experience producing high-quality and custom supplements for canines to producing soft, functional chew supplements for cats.
The company has access to more than 300 ingredients — including trending categories such as upcycled food ingredients and clean-label options — and its manufacturing practices are compliant with Safe Quality Food (SQF) standards. Like all its other soft chews, PetDine’s cat supplements will be produced using a proprietary method that does not use heat, water or gumming agents, in order to preserve the nutritional quality of the products.
“Our entire team of experts partner with clients through every step of the pet supplement process to bring custom-formulated products to market,” said Devin Sanders, national sales manager at PetDine. “Consumers are actively seeking daily support for anxiety, joint pain, digestive and urinary tract issues, allergies and other problems cats face. Cat supplements are an increasing need within the pet industry that we are excited to satisfy, backed by our extensive research and product development over the past 12 months.”
The company will develop the cat chews through its Martina Holmes Innovation Lab, which was established earlier this year. PetDine has already conducted testing on its new cat supplement offerings, concluding the supplements “offer 30% higher average palatability and acceptance rates by cats” compared to the industry average, the company stated.
Read more about product development, ingredients and formulation.