FRANKLIN, TENN. — Mars Petcare announced an expansion to its TEMPTATIONS™ cat treat portfolio May 18, including two new treat formats: a creamy purée and soft meaty morsels.
The brand’s new MEATY BITES and CREAMY PURRRR-ÉE address a relatively new demand for more variety in the cat food and treat market. The new TEMPTATIONS formats build on its widely known crunchy cat treat products.
"The TEMPTATIONS brand is introducing two new treat varieties to help meet the changing needs of cat parents," said Craig Neely, vice president of marketing at Mars Petcare. "With the relationship between pets and pet parents being stronger than ever, these innovative new treats offer the perfect way to treat your cat with the variety and meaty taste they crave."
MEATY BITES are formulated with real meat and without artificial flavors or colors. Each savory, soft treat is two calories and includes 34% protein. CREAMY PURRRR-ÉE treats come in single-serve pouches and can be fed by hand as a treat or on top of a complete-and-balanced meal as a topper.
Both MEATY BITES and CREAMY PURRRR- ÉE treats are currently available in three formulas: chicken, salmon and tuna.
Skylar Astin, an American actor and singer, has partnered with the TEMPTATIONS brand to promote its new treats.
"I'm happy to have found treats that my cat Annabelle enjoys and that I feel good about giving to her, which is why I'm thrilled to be partnering with the TEMPTATIONS brand," Astin commented. "I love that the products she eats are made with real meat and are fun additions to her diet."
TEMPTATIONS will also produce online video ads for both new treat formats.
Read more about new pet food and treat products.