NEW YORK — Spot & Tango, a direct-to-consumer pet food brand, on April 7 launched UnKibble, a line of human-grade, fresh dry dog food to add to its portfolio of fresh pet food offerings.

UnKibble is formulated by a team of veterinary nutritionists with fresh, whole ingredients and targets functional health benefits for dogs. Varieties currently include beef and barley, chicken and brown rice, and duck and salmon formulas.

The diets can be customized based on a dog’s age, weight, breed or activity level. They are complete-and-balanced and meet the Association of American Feed Control Officials (AAFCO) standards of pet food for all life stages.

The company’s business model includes a subscription service to provide convenience and affordability to consumers. Each order contains a custom portion to provide a full month of meals for each pet.

“We created this brand because we wanted all pet parents to find comfort and confidence in what they were feeding their dogs,” says Russell Breuer, founder and chief executive officer of Spot & Tango. “My wife, Molly, and I always cooked food for our pets because we felt there was not enough quality and transparency in the ingredients that brands were offering. We are thrilled to bring an exciting and healthy product to the market that’s entirely different from anything available today. We look forward to expanding our pet health and wellness platform by introducing new product and service innovations in the coming months.”

The company also announced it has received $4.2 million in seed funding, led by Guild Capital.

“We are very proud to support Spot & Tango on its journey to revolutionize the pet wellness industry,” says Iain Shovlin, founder and managing partner at Guild Capital. “Spot & Tango has successfully placed quality and sustainability at the top of the brand’s ethos. The brand’s ability to connect with consumers and meet their ever-growing needs in pet health remains unparalleled.”

Spot & Tango, founded by Breuer in 2018, formulates and produces its pet foods to reflect homecooked meals.

Read more about new pet food and treat products.