NORWALK, CONN. — Joy Food Company, a brand of fresh, human-grade, direct-to-consumer dog foods, launched two whole-food meal toppers March 9. Joy Toppers are available in beef and turkey formulas and are intended to add a fresh twist to a regular dog diet.
Joy Food Company works with veterinarians to design dog diets that are pre-portioned and free from preservatives or fillers. Joy Toppers are a half-portion of these diets to be added to a full serving of complete-and-balanced dog food.
“Toppers are a great first step towards integrating necessary nutrition into your dog’s life at a reduced cost. Joy Food Company is focused on helping as many dogs as possible, but with the understanding that not everyone can make the immediate jump to 100% human-grade food,” said Tom Arrix, founder and chief executive officer of Joy Food Company and former vice president of Facebook.
Each topper is formulated with nine whole-food ingredients and supplemented with vitamins. The brand’s nutritional philosophy is to provide diets that support overall wellness and prevention of illness or disease in dogs.
Veterinarians on the Joy Food team are Sarah Abood, DVM, Ph.D., and Rebecca L. Remillard, Ph.D., DVM, DACVN.
Joy Food currently offers two dog diets: turkey and beef. Both formulas include the animal protein as the first ingredient, followed by cauliflower, rice, broccoli, carrots, apples, flax seed, fish oil and turmeric, as well as a proprietary blend of vitamins and minerals.
The vitamin and mineral blends are developed by the team’s veterinarians, the company said, and include Potassium Citrate, DiCalcium Phosphate, Calcium Carbonate, Garbanzo Beans, Choline Bitartrate, Taurine, Salt, Zinc Proteinate, Magnesium Oxide, Iron Proteinate, Vitamin E, Copper Proteinate, Manganese Proteinate, Vitamin B-12, Selenium, Niacin, Riboflavin, Calcium Pantothenate, Thiamine, Vitamin A, Vitamin D, Calcium Iodate, Vitamin B6, and Folic Acid.
The dog food company operates a subscription-based model, but also offers a one-time purchase option to encourage product trials. Learn more about Joy Food Company at www.getjoyfood.com.
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