ORLANDO, Fla. — Zesty Paws, a leading brand of pet supplements on Amazon.com, has chosen Steve Ball as its new CEO. Ball will be responsible for driving innovation and leading the company through its next phase of growth. He will also serve as a member of the company’s board.

Ball brings more than 20 years of management and brand-building experience to his new role, from both emerging and established food, beverage and pet companies. This includes roles with General Mills and Nestlé. He most recently co-founded and served as CEO of I and Love and You, a premium pet food and treat brand in the US.

“On behalf of the board of directors, I am thrilled that Steve will be leading the business going forward,” said Gregg Wilson, chairman of Zesty Paws founding partner of Maxim Partners. “He has a proven track record within the pet space, has an exceptional mind for innovation, and is a very strong leader.  We think he is a phenomenal fit for the company to drive this brand beyond what it’s already accomplished.”

Bell added, “It has been amazing to see Zesty Paws’ mission of keeping pets feeling their best actualized through innovative new products that garner top ratings and reviews from customers. Joining the Zesty Paws team is a dream come true and I am honored to lead this great company as we transform our pets’ health and wellness through functional nutrition products."

Read more about personnel changes throughout the industry.