BERKELEY, Calif. — Wild Earth has been added to more than 20 brick-and-mortar retail stores, as well as PupJoy. The brand was previously only available through its website.
“Animal-friendly retailers and PupJoy share our mission to bring more sustainable, more nutritious products to market, and each new retail partner helps us make an impact,” said Ryan Bethencourt, CEO of Wild Earth. “As the first commercially available pet product made via cellular agriculture, our koji treats break entirely new ground for our dogs, our planet, and our industry.”
The company tested its Good Protein treats on the shelves of independent pet food stores and other pet specialty locations in the San Francisco Bay Area with success and are now opening the product up to other retailers nationwide.
“Wild Earth snacks are earning a great buzz and our customers can now be among the first to get them delivered straight to their doors,” said Dustin McAdams, CEO of PupJoy. “With our personalized ordering model that allows dog parents to customize the products in their boxes, we know what our customers prefer. There is high-demand for functional treats with transparent, healthy ingredients from companies with a social conscience. Wild Earth checks off all of those boxes, and they are doing it in a very innovative way.”
The treats contain no animal ingredients, antibiotics, hormones, artificial ingredients, additives or fillers. The source of high-protein comes from cultured koji (Aspergillus oryzae), a type of fungi rich in amino acids and umami flavor.
Wild Earth has also announced it will appear on ABC’s “Shark Tank” Sunday, March 17 to seek investment for its sustainable business model.
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