AUCKLAND, New Zealand — Michelle Granger is joining Ziwi in the newly-created role of international brand manager. In this role, she will help with overall brand development and messaging as the company continues to expand its presence in the global pet food market.
Granger comes to Ziwi with a strong background of sales and marketing experience in the pet nutrition sector; her most recent role being the director of marketing for Champion Petfoods.
“I am extremely pleased to be able to welcome an individual as well-qualified and knowledgeable as Michelle to the Ziwi team,” says Richard Lawrence, managing director of Ziwi. “She has a passion for the health and well-being of pets through natural nutrition, so an innovative company like Ziwi was the perfect fit for her.”
Mary Helen Horn, Ziwi USA president and executive director, adds, “Ziwi has a great story to tell about our commitment to safe, ethical and sustainable New Zealand sourcing. We’re excited to see how Michelle will help bring that story to life.”
Ziwi was founded in 2004 on the philosophy of a whole prey, high meat diet, and has established itself as an innovator in air-dried pet nutrition. Ziwi’s portfolio of air-dried and canned dog and cat foods and oral chews are crafted in New Zealand and exported to over 20 countries around the world.
Read more about personnel changes throughout the industry.