New Products: Pet Treats
A collection of new dog and cat treats launched so far in 2020.
New Products: Pet Treats
Photo: ©IRINAGRIGORII - STOCK.ADOBE.COM and Sosland Publishing Co.
Click through this collection of new dog and cat treat products launched so far this year, including innovation to classic biscuit formats, creamy treats and an emphasis on bacon.
Protein-Packed Dog Treat Bars
Bond Pet Foods, Inc.
Bond Pet Foods, a biotechnology startup using fermentation to produce lab-cultured protein sources, announced the launch of its first product May 6, Protein-Packed Dog Treat Bars. They are formulated with novel dry yeast protein and include at least 29% protein per bar. Bond Pet Foods also announced the development of its first lab-cultured, meatless chicken proteins, which will be used in the company’s sustainable pet food products expected to launch in 2023.
Backcountry Raw Coated Biscuits
Merrick Pet Care
Merrick Pet Care has officially launched two new treat options for dogs, one of which is a line of Backcountry Raw Coated Biscuits. They are freeze-dried and raw-coated, offering a high-protein treat option for dogs. New formulas are an extension of the company’s existing Backcountry line of ancestral pet diets and treats.
Oven Baked Biscuits
Merrick Pet Care
The other new line of dog treats launched by Merrick is Oven Baked Biscuits, designed to innovate biscuit offerings for dogs. They are handcrafted in small batches, then slow-cooked in an oven. Each formula includes no more than eight ingredients.
West Paw's first dog treats
West Paw
Sustainable pet product company West Paw released its first dog treat collection in May, including freeze-dried treats and creamy treats. The company released two variations of freeze-dried treats— limited-ingredient and single-ingredient — in May 2020, following up with the launch of its creamy dog treats in June. West Paw intends its creamy treats to be fed straight from the tube, on top of a complete-and-balanced diet or combined with one of West Paw’s freeze-dried dog treats or treat toys.
Lamb Thinkers and Mini Thinkers
Plato Pet Treats
Plato Pet Treats’ Lamb Thinkers and Mini Thinkers are hearty, lamb-packed meat sticks boosted with EPA and DHA to support healthy brain function. Made with real New Zealand lamb as the 1st ingredient, these treats are made with limited, purposeful ingredients, are naturally preserved, and contain no artificial flavors, corn, wheat, or soy. Thinkers offer substantial chewing satisfaction while Mini Thinkers are size-appropriate for smaller dogs. Plato takes the extra time to air-dry its treats in batches in their USA facility in order to avoid high temperature processing. It takes longer, but Plato thinks it’s worth it.
On The Go! Energy Bars
Plato Pet Treats
These aren’t your average dog treats. And they’re not for average dogs. These treats are made for trail blazing, road running, squirrel chasing, park punishing dogs that are on the move. Packaged in convenient, single-serve bars, these treats travel with pet owners and their canine companions for an energy boost wherever the road may take them. Made with real protein #1 and real fruits and veggies, they support healthy digestion while providing substantial chewing satisfaction. These treats are available in three flavor combinations in 12-count display-ready cartons, including Chicken & Mango, Lamb & Apple, and Salmon & Carrot formulas. They will launch in fall 2020.
BLUE Bursts
Blue Buffalo
In May, Blue Buffalo released its latest cat treat products, BLUE Bursts. They are all-natural pillow-style treats with a crunchy exterior and a creamy filling. Like Blue Buffalo’s other pet products, Bursts are formulated without poultry by-product meals, corn, wheat, soy or artificial ingredients. The treats are available in three flavors: chicken, seafood, and chicken liver with beef.
Bacon Wild Weenies
Stella & Chewy's
Dogs will bark with happiness when they find out bacon has been added to one of Stella & Chewy’s most popular products, Wild Weenie’s. Wild Weenies Bac’n Me Crazy is freeze-dried raw and features bacon as the only ingredient. The product is 100% pure and natural – grain and gluten free with no added hormones or antibiotics added. Wild Weenies are perfect for training, crumble over food or simply as a treat. All Stella & Chewy’s products are made in kitchens located in the USA. Wild Weenies are available in two sizes: 3- and 11-ounce zip tight bags.
Daily Dish Smoothies
Caru Pet Food Company
New Daily Dish™ Smoothies from Caru® Pet Food are made with 100% natural, human grade ingredients. These irresistible, lickable treats can be served in three delightful ways: squeeze up and directly feed to the pet, pour into the pet’s bowl or use as a topper to moisten or enhance the flavor of dry food. They contain no artificial preservatives or colors and are wheat, corn, soy and GMO free. Formulated as a special treat for dogs or cats of any age, size or breed, Daily Dish Smoothies are a deliciously healthy way to reward pets and help keep them hydrated.
Nudges Protein Biscuits and Jerky Chews
Tyson Pet Products, Inc.
Tyson Pet Products Inc. has released two new dog treats under its Nudges brand: Protein Biscuits and Jerky Chews. The products are currently available in the mass market channel, including Walmart stores, across the United States.
Organic Smoked Salmon dog treats
Tender & True
New in Tender & True’s premium jerky line is an Organic Smoked Salmon Recipe. This formulation features premium USDA certified organic salmon that is smoked in a real smoker. The jerky treats have a high meat inclusion and always contain meat as the first ingredient. Unlike some jerky, these treats are soft and can be fed whole, or torn to make smaller training treats.
Simply Kind Hearted
Gimborn
German pet treat company Gimborn has launched a line of functional pet treats, marking the company’s first expansion in the United States. It announced two releases — Squeezables, oil-based liquid treats for cats and dogs, and Munchables, crunchy treats for cats — which were officially released into the United States market on July 8.
Jinx Pumpkin & Apple Biscuits
Jinx
Jinx, a superfood brand that fosters complete-and-balanced wellness for modern dogs, has launched its new ultra premium, naturally-delicious and heart-healthy Pumpkin & Apple treats just in time for fall. Each plant-based biscuit is made with only eight human-grade ingredients and packed with superfoods including real pumpkin, apples and chia seeds that provide natural boosts of vitamins A and C that support the modern dog’s immune system, digestion and more. All ingredients are 100% USA-sourced and made without any artificials, chemicals or preservatives.
The perfect low-calorie treat, each biscuit features natural dietary fibers and a crunchy texture for chewing. These all-natural, munchable treats are the perfect way to make any pup’s day and improve their nutrition with healthful, delicious ingredients fit for the modern dog.
Lord Jameson Holiday dog treats
Lord Jameson
Lord Jameson has launched a new, special edition line of organic dog treat products for the holiday season. Like all other Lord Jameson treats, the new holiday-themed products are hand-made without artificial ingredients, wheat, corn, dairy, GMOs or preservatives.
Nature's Advantage
Carnivore Meat Company
Carnivore Meat Company, the maker of Vital Essentials pet food and treat products, launched a new line of freeze-dried raw pet nutrition products, Nature’s Advantage, on June 30. The brand’s first product is a freeze-dried beef treat for dogs, formulated without artificial ingredients or additives.
Bacon Pop-Its
MiracleCorp Products
MiracleCorp Products, a consumer brands company in the companion animal industry, announced Aug. 5 the launch of a new dog treat product under its Stewart Pro-Treats brand. The product, Bacon Pop-Its Freeze-Dried Dog Treats, are available in three formulations, each featuring USDA-certified bacon as the first ingredient.
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