The rebrand marks the company’s shift from cultured protein producer to supplier.

The cultured protein pet nutrition brand will be publicly relaunched by CULT Food Science later in 2023.

CULT Food Science will integrate the company’s Noochies! brand into its cell-based pet food portfolio as Because Animals refocuses on scientific innovation.

Joshua Errett will leverage his experience at the cultured pet food company as vice president of product development at CULT Food Science Corp.

The new treats are formulated without any animal-based ingredients.

The company’s Bmmune® Nutritional Yeast blend is high in protein and fiber, and delivers key B vitamins and amino acids to dogs and cats.

This startup leader is using her expertise in biochemistry and microbiology to “revolutionize the pet industry.”

The cultured meat pet nutrition company also redesigned its packaging and renamed its dog and cat supplements to best appeal to modern pet owner preferences.